Regime des Fleurs Floralia
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Floralia by Regime des Fleurs in exclusivity in Australia for Luxe Deluxe.
A neoclassical celebration of iris and tuberose
A statue of the goddess Flora has stood frozen for centuries, swathed in flowering vines, hidden in the shadows of an overgrown forest. Finally, a true spring has come once again, bringing its rapturous sunlight which warms new blooms of tuberose, iris, jasmines, elderflowers, linden and mimosa. Flora comes alive.
Named for the legendary festival dedicated to the goddess Flora in Ancient Rome, the new Epic, Floralia, is a celebratory dance between the chalk-pale elegance of iris and the lush green complexity of tuberose.
Supported by three varieties of low-temperature extracted jasmine, rare gardenia absolute, and genuine extractions of seven fine teas including jasmine tea, Floralia is refined in its opulence and exquisite in its restraint - a stylized 18th century reimagining of the bawdiness of this plebeian holiday (famously a favorite among women working in the oldest profession).
Floralia makes use of over a dozen precious and extraordinary natural florals, blending them in an intricately choreographed presentation with raw materials designed to give impressions of neoclassical statuary, iris scented face cream, and ivy vines on a forest floor. A stunning floral perfume that is as quiet and fine as it is classically beautiful.
With angelica seed CO2, low temperature extractions of jasmine auriculatum, jasmine grandiflorum & jasmine sambac, white lilac bud accord, cucumber blossom water, Casablanca lily, bay laurel wreath, Grasse tuberose absolute, Columbian tuberose enfleurage, gardenia absolute, purple freesia, narcissus jonquille, magnolia blossom, pink muguet, iris flower accord, fleur d'oranger, Sri Lankan vetiver, black tea, white tea, jasmine tea, rooibos CO2, maté absolute, cedarmoss absolute, orris root butter, castoreum, and musk.
About Regime des Fleurs
Régime des Fleurs is a brand whose core message communicates the profundity found in flowers. As Siddhārtha Gautama wordlessly proclaimed in his most famous sermon, a single flower - like a messenger from another realm - contains a depth of beauty that has the power to elevate consciousness... and thereby heal.
Régime des Fleurs was founded in Los Angeles in 2014 by Alia Raza and Ezra Woods. Longtime friends and collaborators, Raza and Woods first bonded over a mutual love of flowers and an intense interest in perfume, eventually leading them to experiment with combining exquisite natural flower extractions for their personal use.
This exploration created a space for conversations wherein Raza and Woods discovered shared mutual references and obsessions: a nostalgia for the fresh and bold aesthetic of the early 1990s, a connection to the opulence of the Ancien Régime as epitomized by the Château de Versailles, a fascination with the allegorical insights found in Classical mythology.
Out of this creative exchange, Régime des Fleurs took form. In March 2014, Régime des Fleurs debuted with a collection of six handmade perfumes in three tiers: the Lyrics, the Ballads, and the Epic; in November 2014, they launched Collection Two, adding an additional Lyric, Ballad, and Epic.